A series of moments in life shape who we are and what we become; we all need to make a conscious decision to be ourselves. Alex is co-founder of The Coven, a creative, comfortable, and safe workspace for women and non-binary folks where her focus on whole self, empowerment, education, and wellness has cultivated a dynamic, diverse community. As a former ad agency communications director, Diversity Fellow at the University of Minnesota Hubbard School of Journalism and Mass Communication, and MadWomen board member, Alex has a knack for strategy and opportunity. She breathes transformation. From trying to fit within a heteronormative culture to finding her voice, Alex now mentors others to become confident leaders.